The Procedures Implied in the Change of Attitude: Affective Priming and Evaluative Conditioning

Abstract

Tn this work the contributions of the studies made on the change of Attitude are
reviewed, doing special mention to the procedures implied in their acquisition and
elimination, that is to say, in the Affective Priming and the Evaluative Conditioning. This investigation is first of a series of experiments that try to respond the
following question: As it arrives words to modify our attitudes? for it, in this work
a data base of positive, negative and neutral words is made evaluated like, of where
they were for the rest of the investigations, as much of Priming as of Evaluative
Conditioning.